Our visual expression showcases who we are and what we offer in a fun, playful, and clever way. The Groupon aesthetic is simple and straightforward, but with an energy that makes assets eye-catching and dynamic. It uses the color green to create a strong identity for the brand and includes the peeking cat to add a touch of our personality. Our visual design features three unique styles (photographic, iconographic, and illustration) that are seamlessly interwoven to bring the exciting experiences we offer to life.
The Groupon color palette is built around our signature green. We use it to create a stronger identity for our brand that reflects our fun and playful personality.
The Groupon G is an iconic symbol that represents our brand. Its compact and playful nature makes it a great secondary branding element.
A sort of anti-mascot, Groupon the Cat enriches materials with humor, expressing the surprise and delight nature of the brand.
The Photographic Style uses clean, simple, and vibrant imagery that helps communicate our wide selection of experiences and products.
The Iconographic Style uses a simple, symbolic approach to communicate conceptual marketing messages in an eye-catching way.
The Illustration Style weaves individual photographic elements together to create an exciting scene that’s relevant to our offers, yet surreal.