Visual Expression

Our visual expression showcases who we are and what we offer in a fun, playful, and clever way. The Groupon aesthetic is simple and straightforward, but with an energy that makes assets eye-catching and dynamic. It uses the color green to create a strong identity for the brand and includes the peeking cat to add a touch of our personality. Our visual design features three unique styles (photographic, iconographic, and illustration) that are seamlessly interwoven to bring the exciting experiences we offer to life.

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Welcome to the Groupon Brand Playbook!

Groupon's Official Brand Guide

Take a page out of our book.

Come on in and discover how we define Groupon. From the sharp corners of our rhombus to our silky-smooth voice, you'll find all the details right here.

Bookmark this site as your first source for anything and everything brand-related, including:

  • Our mission & values
  • Our products & services
  • Our customers
  • Our competitors
  • Our guidelines for visual expression
  • Downloading logos
  • Viewing marketing materials