Visual Expression

Our visual expression showcases who we are and what we offer in a fun, playful, and clever way. The Groupon aesthetic is simple and straightforward, but with an energy that makes assets eye-catching and dynamic. It uses the color green to create a strong identity for the brand and includes the peeking cat to add a touch of our personality. Our visual design features three unique styles (photographic, iconographic, and illustration) that are seamlessly interwoven to bring the exciting experiences we offer to life.


Welcome to the Groupon Brand Playbook!

Groupon's Official Brand Guide

Take a page out of our book.

Come on in and discover how we define Groupon. From the sharp corners of our rhombus to our silky-smooth voice, you'll find all the details right here.

Bookmark this site as your first source for anything and everything brand-related, including:

  • Our mission & values
  • Our products & services
  • Our customers
  • Our competitors
  • Our guidelines for visual expression
  • Downloading logos
  • Viewing marketing materials