Groupon is a global leader of local commerce and the place you start when you want to buy just about anything, anytime, anywhere.
Groupon is the destination for unbeatable deals on the best things to do, see, eat and buy because we have the world’s largest marketplace of deals that you can easily search and discover.
Groupon is the leading marketing solution for local businesses, delivering more customers, brand awareness and growth through our scale, marketing expertise and innovative technologies.
Before we began to shine the spotlight on local commerce in 2008, people shuffled past great local businesses every day on their way to work, to school, and back home again without noticing what they might be missing. As merchants watched people walk on by, they knew they had to do something to draw these potential customers through their doors. They turned to traditional marketing tools—but without any guarantee that they’d get a return on their investment. This cycle continued until we introduced a new way to connect consumers with local merchants.
We began harnessing the power of the Internet to drive demand for local businesses. And we did it by curating a selection of the best stuff to eat, see, do, and buy, all at an unbeatable discount. We gave merchants a simple and effective way to market their businesses to tons of affluent, active, and social customers at no upfront cost, allowing them to compete and to grow.
Before long, we expanded across the globe, growing faster than any other company in history and becoming the undisputed global leader of local commerce, all because we made it easier for people to discover local—everywhere.
Although delivering a daily dose of discovery to our customers’ inboxes made us the company we are today, it will limit us in the future. Serendipitous discovery is only a part of most people’s purchasing habits. The majority of buying happens when people have a specific need or want. When they do, they often opt to search the Internet, but even today many of their requests for great local businesses go unanswered or turn up results that are unreliable.
Thus, we are evolving to meet the changing needs of the marketplace that we helped build by answering search in two ways. First, we are enhancing our online presence with relevant content that establishes us as the expert in local and drives people to our site. Second, we are beefing up our inventory and integrating search functionality so customers can shop our wide selection of great deals from great local businesses. By doing this, we empower customers to proactively seek out the deals they want most whenever they want them, putting us in a position to fulfill demand—not just generate it.
For merchants, we will continue to innovate new ways to reach more customers, increase brand awareness and drive business growth. Through our vast marketplace and merchant tools, we’re giving business owners the resources they need to develop and execute successful marketing plans that bring customers through their doors and back again. We’re also streamlining their backend operations with innovative technologies like Breadcrumb PRO/POS/Payments and Groupon Merchant Tablet.
We pioneered the daily deal category in four short years. Now we’re becoming the best way for customers to discover great businesses and unbeatable deals on their own terms, thus changing local commerce on a global scale. And with more relevant local content, a more reliable inventory of great deals, and smart technology, we’re the place customers start when they want to buy just about anything, anytime and anywhere.
Groupon is redefining how traditional small businesses attract, retain and interact with customers by providing merchants with a suite of products and services, including customizable deal campaigns, credit card payment processing capabilities, and point-of-sale solutions that help businesses grow and operate more effectively.To search for great deals or subscribe to Groupon emails, visit Groupon.com. To download Groupon’s five-star mobile apps, visit Groupon.com/mobile. To learn more about the company’s merchant solutions and how to work with Groupon, visit www.GrouponWorks.com.