The Friend

Groupon is your most fun, reliable, and in-the-know friend.

The one you only met a few years ago but already can’t imagine your life without. We’re the friend who might know you better than you know yourself, who inspires you to try new experiences and introduces you to things you never dreamed were out there. And even when it comes to the everyday, we show you exactly where to go and what to get. Whenever you need an instant pick-me-up, we’re always there with a quick joke or an idea for a great time that won’t break the bank. We’re honest to a fault and never fairweather, so you can trust us to always have your back. That’s why we’re your go-to friend when you want to do just about anything, anywhere, anytime.


Welcome to the Groupon Brand Playbook!

Groupon's Official Brand Guide

Take a page out of our book.

Come on in and discover how we define Groupon. From the sharp corners of our rhombus to our silky-smooth voice, you'll find all the details right here.

Bookmark this site as your first source for anything and everything brand-related, including:

  • Our mission & values
  • Our products & services
  • Our customers
  • Our competitors
  • Our guidelines for visual expression
  • Downloading logos
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